There’s more to design than meets the eye! 👀 In fact — after negotiating a contract — every project I work on starts with a research phase. And before starting with design or code we spend time together setting goals and workshopping content and organization.
(Of course, the process for every project is a little bit different, but what you see below is a pretty typical outline.)
Pre-research and Scoping
Articulate flexible guidelines to help promote cohesive messaging, tone, and style.
Audit existing content and structure. Annotate issues with existing site design.
Map out pages in low-fidelity.
Ground the visual design by surveying historical materials, current landscape, and distant future.
Synthesize strategy, architecture, and research into a set of redesigned site templates.
Create a live staging site demonstrating the breadth of designs and functionalities.
Gather late-stage feedback from stakeholders and incorporate back into prototype.
Train site editors on new structure.
Merge, import, and clean up existing site content, in collaboration with site editors.
Soft-launch prototype and gather feedback from a wider audience.
Reflect on initial scope, goals, and plan for evaluating initial performance measures. Is everything working as planned? Did we meet our goals? What are future areas of improvement?
Got a project in mind? Get in touch: firstname.lastname@example.org
What is so compelling about this pile of rocks that would inspire me to look at this picture so many times on any given day? (This is the "Monument to Finnish Sisu.")
Sisu is a word from the Finnish language that is “ekphrastically untranslatable*.”
It stands for a combination of resilience, determination, making a plan and sticking to it, and continuing on against the odds. Like "grit" or equanimity but — I love this part — with a “grimmer quality of stress management.”
🌸 Thank you for reading! 🌼